- A multi-layered image- and textbook with the quality of a conceptual image bank that re-appropriates, renames and restructures existing commercial fashion images.
- Sheds light on the changing relationship between fashion, photography and mass culture under the influence of globalization in the past forty years.
- Selected as one of the Best Dutch Book Designs 2018!
Authors: Joke Robaard & Camiel van Winkel
Design: Elisabeth Klement
2018, Valiz | supported by Creative Industries Fund NL, Mondriaan Fund, Prins Bernhard Cultuurfonds, Gerrit Rietveld Academie, LAPS, Research Institute for Art and Public Space, Arctic Paper | paperback | 488pp. | 27,8 x 21,6 cm (h x w) | English | ISBN 978-94-92095-43-5
Archive Species is an inquiry into the representation of clothed bodies in print media since the 1970s. Artist Joke Robaard and writer Camiel van Winkel have been re-assembling and re-reading the vast archive of fashion and newspaper images that Robaard has collected since 1979. Together, they selected images from the archive and arranged them into dynamic series or cycles, generating new narratives and unexpected pathways of signification. Using an artistic strategy of appropriation and alienation, the authors identify crucial connections between body, object, and behaviour, in an elaborate attempt to expose the hidden cultural and political layers of fashion photography.
The essays in this book—on topics such as the assembled self, the construction and deconstruction of garments, and the metaphorical potential of textile and fabric—should be read in close connection to the prolific visual material. Fashion photography adopts behavioural patterns from everyday life, and prints or stamps them, in the form of graphic patterns and textile arrangements, onto the bodies of men and women and the clothes that they wear. This is what Archive Species wants to demonstrate. It is an inquiry into shifting forms of human behaviour and self-presentation, the entropy of materials, and the habits of dress. Fashion photographs are read as fossils of graphic production: although embedded in the past, they point forward to conditions of contemporaneity.