Valiz Cover Hard Werken 9789292095176 72dpi 325px

To celebrate the publication of Hard Werken: One for All—Graphic Art & Design 1979–1994, Valiz and Designplatform Rotterdam invite you to an evening about the illustrious design studio Hard Werken. The programme will take place in KINO, in the same building where it all began, almost 40 years ago.

When: 4 April 2018, 19:00 CET
Where: KINO Rotterdam
Address: Gouvernestraat 129-133, Rotterdam
What: A celebratory programme with discussions, speed lectures and the unveiling of a memorial

The long-awaited bookHard Werken: One for All is the first major publication on the experimental Rotterdam-based design studio Hard Werken [Working Hard, Travailler dur], also known for the underground magazine of the same name. Hard Werken's anarchic design, smattering high with low culture and running contrary to typographic conventions and modernist currents of the time, characterized this group as a brash, elusive, and distinctly Rotterdam phenomenon. However, working in Rotterdam and Los Angeles, the core members Henk Elenga, Kees de Gruiter, Gerard Hadders, Tom van den Haspel, Willem Kars and Rick Vermeulen also had worldwide ambitions. At this ook launch, cultural historians and designers from different generations will discuss the legacy of Hard Werken.